It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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The Warwick Prize for Women in Translation has been won by The Eighth Life (for Brilka) by Nino Haratischvili, translated from German by Charlotte Collins and Ruth Martin (Scribe). Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 04:31:57 UTC ]
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Anthony M. Amore’s book follows the early life of IRA sympathizer Bridget Rose Dugdale. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 17:05:08 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 00:35:10 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 00:41:21 UTC ]
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Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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After adapting the first two novels in Ann Martin's Baby Sitters Littlle Sister series into graphic novels, cartoonist Katy Farina has just released 'Song of the Court,' her own original graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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Hachette Children's Group is to publish two books in a "funny, feminist, witchy" YA series from debut author Julia Tuffs. Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 01:58:02 UTC ]
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