WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-24 00:00:00 UTC ]
News tagged with: #post wsj #marketing campaigns #tough time

Other Publishing stories related to: 'WSJ vs. Bloomberg: A tale of two marketing campaigns'

HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins

Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #petition signed #book deals #petition calling #mike pence #simon schuster #book deal

World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book

Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown

PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house

Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
More news stories like this | News stories tagged with: #news uk #hearst

Orion wins auction for Fry's 'gayer, Millennial Bridget Jones' tale

Orion Fiction has acquired the "wickedly funny" debut, First Time for Everything, from London Writers Award Winner Henry Fry, in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 22:56:24 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book

‘Raft of Stars’ takes a cue from Hemingway, then puts a less macho spin on the adventure tale

Andrew J. Graff’s novel is an earthy coming-of-age story set in rural Wisconsin in the ‘90s. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:13:27 UTC ]
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For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #nielsen bookscan

AAPI Authors, Bookstagrammers Organize Support Campaign

Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #asian american #raise awareness #book business

NPR’s tale of two crises at the Capital Gazette

On June 28, 2018, a gunman stormed the newsroom of the Capital Gazette, in Annapolis, Maryland, and murdered five staffers: Rob Hiaasen, Wendi Winters, Rebecca Smith, Gerald Fischman, and John McNamara. Later the same day, Selene San Felice, a twenty-two-year-old reporter who survived the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-03-16 12:10:09 UTC ]
More news stories like this | News stories tagged with: #chris evans #boris johnson #twitter account #local ownership #news corp

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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Faber details campaign for Ishiguro's Klara and the Sun

Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller

[ The Bookseller | 2021-03-03 07:25:11 UTC ]
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Android morality tale ‘Klara and the Sun’ is not the usual dystopian saga

Nobel Prize-winning author Kazuo Ishiguro explores the effects of technology on humans through the eyes of an ever-sunny, ever-likable cyborg. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-03-01 14:06:50 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #major boost #publishing industry

Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #retail partners