For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Argentinian artist Raul Lemesoff has created a tank of books, which he is driving around Argentina to bring attention to education and reading. Lemesoff says he hopes it encourages youth to choose education over violence. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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#bring attention
As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World
[ BBC World | 2015-03-05 00:00:00 UTC ]
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In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know... Continue reading at AdWeek
[ AdWeek | 2015-03-02 00:00:00 UTC ]
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Five women have made the shortlist for the £30,000 Sunday Times EFG Short Story Award. British newcomer Rebecca F John, whose first book will be published by Parthian this year, has been nominated for her story "The Glove Maker's Numbers", about a woman grieving over her brother, alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-03-01 00:00:00 UTC ]
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#sheltered woman
As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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#town hall
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Market statistics indicate that women buy the greatest share of books, and publishers offer titles that address some of their unique struggles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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Amazon had an outsized presence at this year's campus retail educational conference in Atlanta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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'The Swords Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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'The Sword Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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A new Friday night BBC2 TV arts show, "Artsnight", and a season of poetry-focused programming on BBC4, including a profile of poet laureate Carol Ann Duffy, are in the pipeline. Details of the new arts programming have been revealed ahead of a “major new partnership announcement between the BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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#revealed ahead
Corporate publishers need to offer female employees a flexible working environment and take advantage of decentralised office arrangements in order to encourage more female executives to take the step to the next tier of management, key figures in the trade have told The Bookseller. However,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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Female authors account for the vast majority of this year’s Waterstones Children’s Book Prize this year, with 15 of the 18 titles written by women (see full shortlists below). The prize is divided into three categories – best illustrated book, best fiction for 5-12s and best book for teens –... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Hearst UK title lifts combined print and digital sales by 1.2% year on year, as its Condé Nast rival falls by 2.5%Good Housekeeping boosted its sales in the second half of last year to remain the most popular women’s monthly lifestyle title.The Hearst UK title overtook long-time leader Glamour... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
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This year's Winter Institute showcased the vitality of independent booksellers. “Anybody who doubts the resurgence of independent booksellers, I wish they could have been in Asheville,” said ABA CEO Oren Teicher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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