With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
News tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff

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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Amazon Reportedly Will Launch Music-Streaming Service This Summer

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
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BEA 2014: A Photographic Musical Tribute

Not every book opens with a page featuring a scrawled handwritten blurb from Lawrence Ferlinghetti. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Harvard Rushing to Meet Demand for 'Capital'

With sales of 78,000 copies, Harvard University Press has gone back to press for "Capital in the Twenty-First Century." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Little Books That Might: Foray into Spirituality an Adventure for Music Publisher

A music publisher is venturing into religion/spirituality with a line of books about the spiritual thoughts of celebrities. Now the company just needs to figure out where it can sell them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Tax change for music and ebooks

The UK government is bringing in new laws that will mean some downloads become subject to UK tax rates. Continue reading at BBC News

[ BBC News | 2014-03-24 00:00:00 UTC ]
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George Osborne closes tax loophole on music and book downloads

Chancellor announces new laws making sure internet downloads are taxed in the country where they are purchasedGeorge Osborne's latest budget could spell an end to 99p song downloads by closing a tax loophole that meant consumers were paying VAT at very low foreign rates on online purchases of... Continue reading at The Guardian

[ The Guardian | 2014-03-23 00:00:00 UTC ]
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Medium's new iPhone app helps you read (but not write) long articles

We can't say we know all that many people who routinely digest articles posted through Medium's social publishing platform. However, the readership is bound to go up now that the service has released an iPhone app. The mobile client is more of a... Continue reading at Engadget

[ Engadget | 2014-03-21 00:00:00 UTC ]
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Sceptre buys musical debut

Sceptre editorial director Drummond Moir has acquired a literary debut by 34-year-old poet and... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
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Century signs new Russell Brand

Russell Brand is writing a new book which will tackle his views on ecology, rioting and “... Continue reading at The Bookseller

[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Capitalizing on Customized E-Commerce Models

E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
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