Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music." Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Hodder & Stoughton has acquired fantasy thriller Angelfall by Susan Ee, a novel originally... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Harvill Secker has bought two more books from Swedish crime novelist Arne Dahl, whose The Blinded... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Specialist medical publisher Manson Publishing has been bought by Taylor & Francis imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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Headline Publishing has acquired The Wrong Knickers: A Decade of Chaos by journalist Bryony... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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It's kind of a natural for a company that, despite its many other ventures, still makes a lot of its money selling books. Continue reading at AllThingsD
[ AllThingsD | 2013-03-29 00:00:00 UTC ]
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Weidenfeld & Nicolson's deputy publishing director Arzu Tahsin has bought rights to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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A start-up is hoping to create a new digital publishing platform for independent authors that... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Classicist Natalie Haynes has turned her hand to novels, with Atlantic imprint Corvus set to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Hot Key Books has acquired a sequel to Looking for JJ by Anne Cassidy, which won the Booktrust... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Quercus is collaborating with audio publisher W F Howes to "dramatically increase" the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Michael Joseph will publish Mary Berry¹s autobiography this autumn. M.d. Louise Moore... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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HarperCollins has signed world rights for a major new biography of rock star Robert Plant.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
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When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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