Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music." Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Hot Key Books has acquired world rights in a YA psychological thriller by James Dawson, whose... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Macmillan Children's Books has acquired the tie-in publishing licence for the upcoming film... Continue reading at The Bookseller
[ The Bookseller | 2013-06-04 00:00:00 UTC ]
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Penguin division Michael Joseph has signed the first cookbook from Britain’s youngest head... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Head of Zeus has pre-empted a high-concept love story by author Dani Atkins, with deals following... Continue reading at The Bookseller
[ The Bookseller | 2013-05-29 00:00:00 UTC ]
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Century has acquired a crime novel set in 1990s Washington DC by US author Neely Tucker. Jack... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
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There is no convincing technological reason preventing ebook interoperability between different... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Orion Children's Books has acquired a debut novel described as "a fresh and exciting new... Continue reading at The Bookseller
[ The Bookseller | 2013-05-14 00:00:00 UTC ]
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According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
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Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the digital assets of Nook Media, Barnes & Noble's digital book venture.According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company's retail stores. The promotion nets you one free ebook when you purchase another, but -- and this is where the offer tripped us up a bit... Continue reading at Engadget
[ Engadget | 2013-05-02 00:00:00 UTC ]
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Headline has signed rights to two new novels from Irish writer Emma Hannigan. Irish and UK and... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York
[ Crains New York | 2013-04-26 00:00:00 UTC ]
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An entrepreneur is buying every MP a copy of Douglas Carswell’s book The End of Politics... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Bloomsbury has signed rights to two novels from an author described as the 'Turkish Franz... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Twitter has often been cited as anathema to long-form journalism, but one of the social giant's co-founders thinks the two concepts can work together. Medium, a content production and delivery platform started by Twitter and Blogger co-founder Ev Williams, has acquired the sci-tech long-form... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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