With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will pitch new content to media buyers during 20-minute presentations on Sept. 7 at Time Inc.'s Henry R. Luce Auditorium in downtown Manhattan. In addition to presenting new podcast shows, publishers will talk to media buyers about how advertising can be integrated into content. "Podcasting is a huge area, and it covers a lot of different interest groups, so we want to have diversity in terms of voices and the point of view on the subject," said Anna Bager, svp and general manager of mobile and video at the IAB. "We're going to have science, sports, news, history, opinion [and] music." Here's the full list of this year's presenters: NPR ESPN HowStuffWorks Time Inc. WNYC Studios AdLarge CBS Radio's Play.it Authentic Midroll Panoply PodcastOne Wondery "After Serial and the success of that, the quality of podcasting and the investment that publishers make in that has been growing, and there's a lot of really great content to listen to," Bager said. That said, podcasts still reach a relatively small audience, and it's unclear how much marketers are willing to pour into audio-based storytelling. According to Pew Research Center, 36... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-21 00:00:00 UTC ]
News tagged with: #general manager #full list #commercial breaks

Other Publishing stories related to: 'With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising'

Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence

Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses

LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter page #big step

Tesco rumored to launch its own tablet, hopes you'll add one to the shopping list

Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget

[ Engadget | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online shopping #ve hit

Elsevier buys Woodhead

Publisher Elsevier has acquired Woodhead Publishing Limited which specialises in science and... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher elsevier

Serpent's Tail buys Australia's Dressmaker

Serpent's Tail has bought Australian novel The Dressmaker, soon to be filmed with Kate... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this |

AOL agrees to buy Adap.tv for $405M

AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #falling short

Gollancz buys Al Robertson

Gollancz has signed a sci-fi debut from British author Al Robertson in a pre-empt ahead of an... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sci-fi debut

Jeff Bezos buys Washington Post

Amazon founder Jeff Bezos has bought American newspaper the Washington Post for $250m (£... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this |

Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #romance novels

Century buys book on digital dating

Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller

[ The Bookseller | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk

A&B buys Flanders novel

Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allison busby #publishing world

Game|Life Podcast: A More Developer-Friendly Xbox One?

On this week's podcast: Xbox One self-publishing, EarthBound on Virtual Console, Shadow of the Eternals and changes at Electronic Arts. Continue reading at Wired

[ Wired | 2013-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic arts

Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number

ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back

ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this |

ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales #regional manager #regional managers

Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals

2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces