With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-16 00:00:00 UTC ]
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Digiday research: Three quarters of European publishers prioritize Facebook

Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european publishers #digiday research


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #publisher sites #social giant #beat facebook #post don


London book fair: UK publishers cheerfully splash cash as sales rise

Decline of reality TV and soap star memoirs greeted with glee, but publishers say it is time to turn the page on Gone Girl-style ‘grip-lit’On the eve of the London book fair, publishers were excited by news that sales of physical books were up for the second year in a row – 7% more than in 2015.... Continue reading at The Guardian

[ The Guardian | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #book fair #4% rise #bricks-and-mortar bookshops #physical books #reality tv


LBF Watch: UK’s International Literature Showcase Names 2017 Participants

With activities scheduled to begin in June, this program for promotion of British authors and literary organization is in its second annual round. The post LBF Watch: UK’s International Literature Showcase Names 2017 Participants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual round #literary organization #british authors


Get ready for more ads in Facebook's Instant Articles

As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget

[ Engadget | 2017-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #journalism project


How one viral publisher uses Facebook groups to grow big numbers

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute content #viral publisher #facebook groups


German publishers are skipping Facebook’s fake-news initiative

“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-06 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media partners #post facebook


Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners


Best of the week: Facebook’s publisher charm offensive

Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
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Inside Facebook’s recent product pitch to publishers

On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york office #inside facebook #publishers appeared


What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
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Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad breaks #video ads #publisher websites


This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Yahoo is courting UK publishers to feed its news feed

British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-20 00:00:00 UTC ]
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‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press

Joanna Penn—known as The Creative Penn in the self-publishing community—takes a step made by many strong self-publishers: launching a small press. The post ‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small press


Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry standards


In Facebook-led coalition to fight fake news, French publishers face resource strain

This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long battle #french publishers #draft news


News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live feed #facebook live


When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing