Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]

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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


Is Mass Market Dying, Or Just Evolving—Again?

The format, in steady decline for years, is either in the midst of a slow death or has begun to resurrect itself. Which one is the case is anyone's guess. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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2017 Global Ebook Report: As Many Stories as Markets

In his Global Ebook Report this year, Rüdiger Wischenbart looks at how the disparate realities in world markets add up to no cohesive single interpretation. The post 2017 Global Ebook Report: As Many Stories as Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-15 00:00:00 UTC ]
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Tough Higher Ed market hits Cengage revenues

Cengage’s adjusted revenues stood at $1.5bn for the fiscal year 2017, down 10% from the prior year, the company has told investors, ahead of posting its annual report later this month. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual report #prior year


Argentina's Book Market Fell 40% in 2016

Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Haig rights sell into 21 countries

Matt Haig’s new novel How to Stop Time (Canongate) has so far been licensed for release in 21 countries. Continue reading at The Bookseller

[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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BookExpo’s International Market Forum Sessions: Rights and Regions

Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regions appeared #post bookexpo


Bill Clinton is writing a political thriller with best-selling novelist James Patterson

Former President Barack Obama might be getting all the attention for that reported $65 million book deal, but former President Bill Clinton is soon coming out with an unusual book: He's writing a novel with prolific thriller writer James Patterson. Continue reading at Stuff

[ Stuff | 2017-05-09 00:00:00 UTC ]
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Pearson Plans More Cuts, May Sell School Group

Pearson said it has plans to further reduce costs by $300 million, and it is also reviewing its strategic options for the K-12 courseware business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #strategic options #$300 million #reduce costs #pearson plans


Paris’ Shakespeare and Company: Where a Bookselling Pedigree Sells

The two-store history of Paris' bookshop Shakespeare and Company is recounted in a book the shop itself published last autumn. The post Paris’ Shakespeare and Company: Where a Bookselling Pedigree Sells appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-05 00:00:00 UTC ]
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'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #newfronts presentation #bloomberg media


India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers

At India's Scroll.in, a report from Mridula Chari indicates that publishers are having to issue titles without ISBNs, as an inadequate system bogs down. The post India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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Quarto restructures global sales and marketing teams

The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quarto group #marketing teams #international sales #europe sales #global sales


Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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A Book Fair Through a Poet’s Eyes: India’s Arundhathi Subramaniam

'Every turn is a potential discovery of a new voice, an unexpected sensibility,' says poet Arundhathi Subramaniam about London Book Fair in March. The post A Book Fair Through a Poet’s Eyes: India’s Arundhathi Subramaniam appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arundhathi subramaniam #book fair


Kobo will sell discounted digital copies of your paper books

Kobo, the Canadian e-reader titan, has snapped up a little-known ebook platform called Shelfie and will incorporate its features into its apps. Shelfie was a service that sold digital copies of print books you already own at a discount before it shu... Continue reading at Engadget

[ Engadget | 2017-04-09 00:00:00 UTC ]
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HC India to offer 'pawternity leave' to employees

HarperCollins Publishers India is to grant "pawternity leave" to employees who are adopting pets. Continue reading at The Bookseller

[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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Egmont spots gap in the market...

Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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