Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a bigger part of the conversation in the podcast space,... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-11 13:47:00 UTC ]
News tagged with: #bigger part #vox media #multichannel franchises #broader strategy #podcast portfolio #multichannel offering #podcast space #digital media

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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing


Subscriber-only podcasts are on the rise

Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new,... Continue reading at Digiday

[ Digiday | 2019-10-24 04:01:40 UTC ]
More news stories like this | News stories tagged with: #rise appeared #consumer revenue #publishing industry


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #personal finance #emailed questions #full potential


Bridge launches mental health podcast ahead of new book

​Presenter and author Frankie Bridge has launched a brand-new podcast interviewing guests about their mental health, ahead of publication of her first book Open (Octopus). Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 08:21:36 UTC ]
More news stories like this | News stories tagged with: #mental health


‘The industry will always find a way’: Candid thoughts of European publishers on the state of media

During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:43 UTC ]
More news stories like this | News stories tagged with: #media appeared #european publishers #candid thoughts #publishing summit


Idris Elba-backed literary podcast Generation veX to explore race

A new podcast exploring race and identity in literature with guests including Bernardine Evaristo, Sara Collins and Derek Owusu has been launched, sponsored by Idris Elba’s production company. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 13:07:13 UTC ]
More news stories like this | News stories tagged with: #sara collins #derek owusu #idris elba #production company


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


'It gets late early out there': Sports Media Brief

Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:21:01 UTC ]
More news stories like this | News stories tagged with: #bad luck #air travel #commercial break #social disease #nielsen


Betches' Aleen Kuperman on explaining new media to immigrant parents—and not wanting to write about 'The Bachelor' again

Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block”... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 09:01:00 UTC ]
More news stories like this | News stories tagged with: #instagram followers #soviet union #high expectations #medical school #making money #long island #book deal


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


To Sell More Books, S&S Hits the Road

The S&S Selects PrePub Tour sends authors of books due out next season from Simon & Schuster’s five adult imprints across the country to schmooze with literary tastemakers around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books due #simon schuster #adult imprints #literary tastemakers


How Digital Media Could Help Decide the 2020 Election Winner

Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek

[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | News stories tagged with: #major role #digital media


What’s Next for American Media, LLC? | News & Notes

After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-15 20:27:22 UTC ]
More news stories like this | News stories tagged with: #audited media #long-form writing #expanded role #highest level #alison overholt #executive producer #social channels #hearst


This is how the world ends, not with a bang but a tweet: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #social disease #nielsen


Ronan Farrow’s dark memoir puts the media at the center of intersecting conspiracies

‘Catch and Kill’ follows a reporter’s noirish road to uncovering alleged sexual misconduct at NBC and in Hollywood. Continue reading at The Washington Post

[ The Washington Post | 2019-10-14 16:12:00 UTC ]
More news stories like this | News stories tagged with: #ronan farrow #memoir


Media Mergers Aren’t New. So Why Are Publishers Consolidating Now?

Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading at AdWeek

[ AdWeek | 2019-10-14 15:22:42 UTC ]
More news stories like this | News stories tagged with: #life cycle #digital media


Rare Harry Potter Book Sells for Lots and Lots of Galleons: Critical Linking, October 13, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-10-13 10:30:06 UTC ]
More news stories like this | News stories tagged with: #critical linking #harry potter


Tiger Oak Media Files for Chapter 11 Bankruptcy

Citing mounting vendor debt and declining revenue, Tiger Oak Media—the publisher of more than 30 regional and bridal magazines around the country—has filed for Chapter 11 bankruptcy protection, according to documents filed in U.S. Bankruptcy Court in Minnesota on Monday. The 26-year-old... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-10 14:55:27 UTC ]
More news stories like this | News stories tagged with: #reduce costs #net profit #faced accusations #tiger oak #interested parties


Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | News stories tagged with: #hollywood appeared #streaming services #digital media


‘It can be demotivating’: Digital media’s all-stock deals are the new normal

With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:17 UTC ]
More news stories like this | News stories tagged with: #normal appeared #digital media