Betches' Aleen Kuperman on explaining new media to immigrant parents—and not wanting to write about 'The Bachelor' again

Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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How to Write the Book No One Wants You to Write

Sarah M. Broom’s The Yellow House is a feat—a memoir and historical narrative created amid governmental bureaucracy and resistance from some of her subjects. Continue reading at The Atlantic

[ The Atlantic | 2019-09-25 16:27:00 UTC ]
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How to Write the Book No One Wants You to Write

Sarah M. Broom’s The Yellow House is a feat—a memoir and historical narrative created amid governmental bureaucracy and resistance from some of her subjects. Continue reading at The Atlantic

[ The Atlantic | 2019-09-25 16:27:00 UTC ]
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Struggling as an author? Stop writing only what you want to write

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But what if I want to write about mangoes?

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Dr Gwen Adshead | 'I wanted to write something that could be read by a lay person'

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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Vaseem Khan | 'I wanted to write a book just for myself, and I put in there all the things I love'

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Benjamin Dean | 'I did want to be able to write something that I could almost ‘give’ to my younger self'

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Raven Leilani | 'I wanted to write a story about a young black woman who is unvarnished on the page'

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Media Organizations Want Better Payment Terms With Apple

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Media Organizations Want Better Payment Terms With Apple

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Media Organizations Want Better Payment Terms With Apple

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Sam Adams | 'I just wanted to write and I’ve done so whenever I’ve had the opportunity'

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Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

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Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

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Lisa Taddeo wanted to write about female desire. It set her on an eight-year odyssey.

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