Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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He's rumoured to be worth £10 million ($20 million), insured for £1 million, with a book deal in the works and an offer to be the face of an advertising campaign. Continue reading at Stuff
[ Stuff | 2012-05-16 00:00:00 UTC ]
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A rare week gives us three celeb memoirs by boldface names: Sissy Spacek, Gregg Allman, and Dan Rather are telling all. Turns out, fame is great and all, but what stars really want is a book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Ian Fleming's James Bond back catalogue is getting a relaunch after his estate signs a new book deal. Continue reading at BBC News
[ BBC News | 2012-03-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 06/10/2011 - 15:18 Tracey Thorn, one half of the band Everything But the Girl, has signed a book deal for her memoir with Virago. Editor Rowan Cope bought UK and Commonwealth rights through Kirsty McLachlan at DGA Ltd. Cope called herself... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/07/2011 - 14:34 Christian bookselling chain Living Oasis has admitted only one of its branches is making any profit as it culled another shop last week, reducing its total number of stores from 19 to four in just four months. Living Oasis... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times
[ The New York Times | 2011-07-11 00:00:00 UTC ]
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A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 08/06/2011 - 15:12 HarperPress has bought an offbeat travel guide, charting a journey to the exclusion zone around the Chernobyl nuclear reactor, the dried out Aral Sea and the Baikonur Cosmodrome, the Soviet Union's answer to Cape Canaveral.... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 08:20 Authors should be paid for hosting events, the Society of Authors new general secretary has said. Nicola Solomon told delegates at the Book Industry Conference yesterday (16th May) that if authors give up a day of their free... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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