Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
Comedian and BBC Radio 4 presenter Robin Ince has signed a two-book deal with Atlantic Books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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The National Coalition Against Censorship has issued a statement in defense of Simon & Schuster after the book deal with Milo Yiannopoulos received widespread backlash and threats of boycotts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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In her Nov. 9 concession speech, Hillary Clinton threw a little lighthearted shade at Pantsuit Nation, the secret pro-Clinton Facebook group that had attracted more than 2.5 million members in the three weeks before the election. “I want everybody to come out from behind that,” Clinton said in... Continue reading at Slate
[ Slate | 2016-12-23 00:00:00 UTC ]
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Did Libby Chamberlain betray the ethics of the group she founded by securing a book deal? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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Del Rey has acquired The Last Dog on Earth, the first of a two book deal from Adrian J Walker, author of The End of the World Running Club ,featured in Simon Mayo’s Radio 2 Book Club. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Viking has acquired “a landmark history of philosophy” by Professor A C Grayling, as part of a two book deal. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired the debut novel from literary journalist and scout Anna James in a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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A bookstore pops up in Arkansas; new stores prep top open in Pennsylvania and Minnesota; a B&N on Long Island could get a reprieve; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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HarperImpulse, one of HarperCollins UK’s digital first imprints, has signed a three book deal with screenwriter Roland Moore to bring his BBC series "Land Girls" to the page. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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SILICON VALLEY — Ellen Pao, who rocked Silicon Valley with a gender discrimination lawsuit against Kleiner Perkins Caufield & Byers last year, signed a book deal that will detail her experiences with the tech industry’s “toxic culture.” Pao’s memoir, titled “Reset,” was acquired by the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-06-09 00:00:00 UTC ]
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Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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A select handful of children’s book editors have arrived at BEA eager to spread word of forthcoming first novels for which they have have high expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Top publishing experts share their tips on how to get your business book published.For business leaders, publishing a book can mean greater credibility, bigger sales, lucrative speaking engagements, and other career and business benefits. But "getting a book deal" isn't as simply as penning a... Continue reading at Fast Company
[ Fast Company | 2016-03-18 00:00:00 UTC ]
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After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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New bookstores will open in the next few weeks in Dallas, Flint, and Savage Mill, Md. And BookHampton's store in Southampton, Long Island, found two "white knights," both former employees, who purchased it last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Donald Trump has something new to brag about. The leading Republican presidential contender and self-acknowledged nonexpert on foreign policy has a new book in the pipeline that might shed some... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-09-22 00:00:00 UTC ]
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