Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
James Comey, the FBI director whose firing by President Trump earlier this year set off a political firestorm, will publish a book next spring with Flatiron Books, a division of Macmillan Publishers. Comey served as FBI director from 2013 until he was fired by Trump on May 9, 2017. He learned he... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-02 00:00:00 UTC ]
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Simon & Schuster UK has signed a new three book deal with Santa Montefiore. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Following the cult success on YouTube of the vlog-series ‘Carmilla,’ a book deal has been struck between Toronto’s Kids Can Press and Shaftesbury films. 0″ height=”276″ /> Poster artwork for the coming film treatment of ‘Carmilla’[/caption] n a statement from the Los Angeles presentation of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-27 00:00:00 UTC ]
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Editor-in-chief Chris Keyes on Outside's 40th anniversary, its new book deal, and running a magazine-turned-multimedia brand in 2017. The post In a Connected World, Outside Wants to Help Us Unplug appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-15 00:00:00 UTC ]
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Milo Yiannopoulos, the alt-right provocateur who had his book deal with Simon & Schuster canceled in February, is now self-publishing his book. 'Dangerous' is currently available for pre-order ahead of its July 4 release date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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Nosy Crow is to publish two new series of books by Usborne editor Louie Stowell. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Hot Key Books has acquired a new teen series from debut author and Foyles bookseller Chloe Coles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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The Long Island–based publisher will launch its first new imprint in ten years, Ixia Press, this fall. The imprint is Dover's first move into original frontlist books outside of the graphic novels space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
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Professor Brian Cox and the team behind BBC Radio 4’s "The Infinite Monkey Cage" have signed a book deal with William Collins. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Crime writer and police psychologist Emma Kavanagh has signed a three book deal with Orion Fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Pan Macmillan has bought six more books from thriller writer David Baldacci as the publisher bids to build the author's sales in the UK and internationally. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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An “extraordinary” literary debut from a 29-year-old Fulbright scholar has been snapped up by Scribner UK in a six-figure pre-empt as well as Knopf in a two book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Just a couple of months after announcing a book deal for Milo Yiannopolous -- an internet figure most well-known for being banned from Twitter due to harassment focused on actress Leslie Jones -- Simon & Shuster has apparently had second thoughts... Continue reading at Engadget
[ Engadget | 2017-02-21 00:00:00 UTC ]
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Far-right British Breitbart controversialist says it would be absurd for his book not to cover ‘the insanity’ surrounding its publicationPublication of rightwing controversialist Milo Yiannopoulos’s memoir Dangerous has been delayed until June, so that he can include details of the controversy... Continue reading at The Guardian
[ The Guardian | 2017-02-14 00:00:00 UTC ]
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A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
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Comedian and BBC Radio 4 presenter Robin Ince has signed a two-book deal with Atlantic Books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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The National Coalition Against Censorship has issued a statement in defense of Simon & Schuster after the book deal with Milo Yiannopoulos received widespread backlash and threats of boycotts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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In her Nov. 9 concession speech, Hillary Clinton threw a little lighthearted shade at Pantsuit Nation, the secret pro-Clinton Facebook group that had attracted more than 2.5 million members in the three weeks before the election. “I want everybody to come out from behind that,” Clinton said in... Continue reading at Slate
[ Slate | 2016-12-23 00:00:00 UTC ]
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Did Libby Chamberlain betray the ethics of the group she founded by securing a book deal? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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