"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Festive special adds nearly 3 million viewers when timeshifted viewing is included, but Mrs Brown's Boys remains top showNearly 3 million people recorded the festive special of Doctor Who and watched it in the week after Christmas Day, with Downton Abbey among the other most popular timeshifted... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Retailers are pushing ebooks and physical books with a series of discounts and offers in the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-30 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate
[ Slate | 2013-12-27 00:00:00 UTC ]
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Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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Publishers may think a cute animal on the cover is what sells in the supermarket, but ask around online and those who buy pet books will tell you otherwiseThe moment of receiving your first book jacket is one that every author remembers. I was so excited when I got mine – a jacket, for a book,... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York
[ Crains New York | 2013-12-18 00:00:00 UTC ]
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The Bookseller's consumer sister site We Love This Book is inviting book-lovers to test their... Continue reading at The Bookseller
[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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News Group Newspapers took charges related to the phone-hacking scandal of almost £90m in the year to 30 JuneThe parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Is the penetration of ebooks in the US market 'flattening out?' And will bookstores thus have a merrier Christmas? Live Twitter debate December 18, 11 a.m. ET. at #EtherIssue. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-17 00:00:00 UTC ]
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Photographer Iain McKell documents people in England who have voluntarily abandoned mainstream lifestyles in favor of nomadic ones.Photographer Iain McKell first became acquainted with new age travelers 25 years ago on an assignment for the London Observer. Calling themselves the "Peace Convoy,"... Continue reading at Fast Company
[ Fast Company | 2013-12-17 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Since he began adapting the works of J.R.R. Tolkien, director Peter Jackson has faced numerous complaints from longtime fans of Middle-earth—some spurious, some more substantial. (He has also, of course, earned plenty of praise from that same group.) Tolkien devotees have pointed to various... Continue reading at Slate
[ Slate | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As it continues its transition from a traditional publisher to a provider of knowledge and knowledge-enabled services, John Wiley said it recorded a $15 million restructuring charge in the second quarter of fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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