Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with: #visual storytelling #driving traffic

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6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch #including aol #global marketing


Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenues #media business


10 Famous Creative Minds That Didn't Quit Their Day Jobs

Kurt Vonnegut worked at a car dealer after publishing his first novel, and Philip Glass worked as a plumber while crafting his music. So while you may be itching to ditch your 9 to 5, take a lesson from these legendary creatives and pursue your passions while still collecting a pay check.No... Continue reading at Fast Company

[ Fast Company | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day jobs #open office


Santa Claus returns as cover star for Christmas edition of Radio Times

Double festive edition on sale on Wednesday will cost £3.20 – a 14% increase on last yearRadio Times is bringing back Santa Claus for its Christmas cover for the first time since 2009, when he was banished as a "symbol of indulgence", although readers will have to stomach a 14% cover price... Continue reading at The Guardian

[ The Guardian | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coronation street #tuesday night


Take Your Child to a Bookstore Day continues to grow

Take Your Child to a Bookstore Day will be celebrated on Dec. 7 this year and founder Jenny Milchman says she hopes to expand the message of the holiday to year-round initiatives, including field trips to bookstores in at-risk areas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore day


New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading at Crains New York

[ Crains New York | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #gay marriage #people read


G’day! New Aussie/Kiwi Literary Festival Sets Sail in London

London's new Australia & New Zealand Festival of Literature & Arts had a glamorous, clever launch on Monday. It takes place May 29-June 1, 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place


For Indies First day, authors get behind independent bookstores

Thanks to Sherman Alexie's forgetfulness, writers across the U.S. will volunteer at their local bookstore Saturday for the inaugural Indies First day.Not long ago the writer Sherman Alexie missed one of his readings, standing up fans at the Queen Anne Book Company, a store in Seattle. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #sherman alexie #long ago


Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile photo- #video-sharing network #broad audience #michael kors


Tweet of the Day to JMP

John Murray Press will publish the book of the BBC Radio 4 series Tweet of the Day, which... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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80 Years Later, Orwell’s “Burmese Days” Wins Award in Burma

The Burmese Ministry of Information announced that a new translation of Orwell’s 1934 novel, Burmese Days, won the National Literary Award’s informative literature award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-21 00:00:00 UTC ]
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Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content hub #magazine subscriptions #home screen #personal data


Forbes to Explore Sale of 96-Year-Old Magazine

Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age

[ Advertising Age | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #explore sale #forbes media #bloomberg news


Publishing salaries ‘a big issue’

Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big issue


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Offered Without Comment: B&N’s “Literary” Magazines & the NYTimes

The literary magazines at a Barnes & Noble include Tin House, The Paris Review, Mad Magazine and comics, while a New York Times renewal offers a year for $1099. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazines #paris review #mad magazine


Linux Format employees jump ship to form new magazine

While I love Linux, quality magazines about the kernel are few and far between. Over the years, my favorite has been Linux Format. I was attracted to the magazine by the quality articles and interesting content. However, the price of the magazine was particularly high in the USA, which often... Continue reading at Betanews

[ Betanews | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough sell


With 90M Users, Flipboard Launches Shopping Magazine Experience

Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company

[ Fast Company | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content curation #credit cards #follow suit


Magazines' Next Big Goal: Reaching Latinas In English

Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age

[ Advertising Age | 2013-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #vast majority


Pitchfork Launches “Weekly Magazine” App

Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheer volume