The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller
[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Author Iain Pears and publisher Faber displayed the work in progress of Pears’ latest novel... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
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With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week
[ Media Week | 2013-04-09 00:00:00 UTC ]
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The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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New regulations coming into force tomorrow [6th April] will mean that publishers will have to... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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