The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek
[ AdWeek | 2012-12-14 00:00:00 UTC ]
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The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company
[ Fast Company | 2012-12-12 00:00:00 UTC ]
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The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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The Friday Project has signed a series of three digital “pamphlets” by British design... Continue reading at The Bookseller
[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
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The Ruler of Sharjah has called on publishers to embrace digital, but make sure authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Pearson has denied reports that it is about to sell off the Financial Times, with a spokesperson... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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