Why the FT is tweaking its digital paywall

The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-02 00:00:00 UTC ]
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[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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[ The Bookseller | 2013-08-23 00:00:00 UTC ]
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[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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[ Crains New York | 2013-08-22 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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[ BBC News | 2013-08-04 00:00:00 UTC ]
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