Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with:
#publishers struggle
#consumer data
#consumer revenue
#audience size
#increasingly difficult
#smaller publishers
InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
#research tool
The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million books
Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
More news stories like this |
Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live chats
#publisher clients
#user-generated content
#potential implications
SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bigger audience
Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishing
Following the heels of Google and Facebook, Yahoo today published its first transparency report detailing government requests for user data in the first half of the year. It intends to issue a transparency report every six months. Of the 17 countries highlighted, the U.S. leads with the most... Continue reading at Fast Company
[ Fast Company | 2013-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#ip address
#billing information
#aggregate statistics
Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based company
#ebook publisher
#court ruling
#ebook prices
Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller
[ The Bookseller | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carlton books
#bruce springsteen
Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#premium content
Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget
[ Engadget | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#january 1st
#aggregate statistics
#feel free
E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-09-04 00:00:00 UTC ]
More news stories like this |
According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#remove ads
#recent report
The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will publish a book in April 2014, on the event's anniversary.The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff bauman
Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncertain future
#arab world
This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#starred reviews
Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive
[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eadward tree
Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
More news stories like this |
In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intelligence community
#president obama
#direct access
#releasing information
#data requests