Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers

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Beijing 2013: Savvy Publishers, Closer Collaboration

Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closer collaboration #publishing community


U.S. Intelligence Agencies Will Begin Publishing The Number Of Surveillance Orders They Request Each Year

In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence community #president obama #direct access #releasing information #data requests


Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #lagardere publishing


Esquire’s Paywall Experiment

Esquire made big news in the world of paid Web content in July, putting one of its magazine features behind a paywall. “The Prophet”—for sale on Esquire.com for $1.99—wasn’t the title’s first experience with a paywall though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Kindle ebookstore and self-publishing platform now available in Mexico

Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget

[ Engadget | 2013-08-29 00:00:00 UTC ]
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Guinness World Records Signs Deal with China’s Largest ELT Publisher

In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with... Continue reading at AdWeek

[ AdWeek | 2013-08-27 00:00:00 UTC ]
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VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
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Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Hot Key to publish Alloy titles

Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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Hanson Leads S&S Canada into Publishing

After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Haruki Murakami's latest novel to be published in the U.S. in 2014

The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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Ether for Authors: How Clear a View of Publishing Do We Have?

At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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Publishing Perspectives Frankfurt Book Fair Preview 2013

Download Publishing Perspectives' Frankfurt Book Fair preview of what’s new, what’s happening, and what are likely to be some of the hot topics of discussion this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
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Argentina Exhibits Growing Professionalization in Children’s Publishing

Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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August’s Top Reviews of Self-Published Books from BlueInk Review

Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
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As Ebooks Strain Libraries, Can Self-Publishers Make Inroads?

The cost of ebooks has strained relations between libraries and publishers, forcing both to look for solutions. One answer is coming from distributors of self-published ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
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