Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-28 00:00:00 UTC ]
News tagged with: #youtube appeared #video strategy #digital publisher

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Lessons From the Leaders: What it Takes to Make Digital Video a Success

Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good reason

Infographic: Overcoming Skips and Other Best Practices for Online Video

Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video content #ad spending #online video

The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay

The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company

[ Fast Company | 2014-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifelong dream #real life #book series #fast company #celine grouard

Amazon phone: What does it mean for bookstores? (+video)

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #amazon phone

Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #apple tv #moving forward

Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #youtube videos #zoe sugg

New Special Edition Comics Show Debuts June 14-15 at Javits Center

Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special edition #javits center

Should adults be embarrassed to be reading young adult books? (+video)

Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
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Stephen Colbert has some choice words for Amazon (+video)

In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher hachette #colbert discussed #recent episode #choice words #stephen colbert

MIT's robotic limbs pave the way for real-life Doc Ock (video)

Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget

[ Engadget | 2014-06-04 00:00:00 UTC ]
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How do they protest in Thailand? By reading in public (+video)

In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political situation #unarmed insurrection #public places

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #publisher partners

Osprey develops first video game

Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Kargo, Moat Serve Mobile Video Metrics

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #johnson johnson #video ads

Hillary Clinton's memoir excerpt: What can we learn from it? (+video)

A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #president obama #recently released #hard choices #hillary clinton

Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #company plans #mobile devices #videos viewed

Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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BEA 2014: Subscription Model Takes Center Stage at Making Information Pay

"Subscription has arrived in a really big way for media," noted Len Vlahos, BISG executive director, in his opening remarks to the 2014 Making Information Pay conference at BEA. And for those who question whether the subscription model is coming to the publishing business, Ted Hill, president of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ted hill #publishing business #subscription model