Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-28 00:00:00 UTC ]
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VIDEO: Meet the Author: Kate Saunders

Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News

[ BBC News | 2015-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book award #kate saunders #costa children


Lifestyle book by YouTube blogger Pentland to S&S

After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK. Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal”... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #sharing content #gleam futures #lifestyle book #abigail bergstrom #book deal


James Patterson donates funds for first World Book Day Award (+video)

Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #receive funds


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editorial content #native advertising #legacy publishers #fresh air


Simon & Schuster Enters the World of Paid Online Video

Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video platform


'More than just books': Simon & Schuster launches video classes

Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #authors including


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #exec vp #evelyn webster #deliver content #digital strategy


S&S Unveils Online Video Course Platform

Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video tutorials #published work #simon schuster


YouTube's Rewind Features Its Own Stars -- and That Devil Baby

YouTube has had a big year, even by its own standards.In 2014 the Google-owned streaming video service got a new boss, a new revenue stream and a new rival. It also rolled out a massive marketing campaign, the first of what are expected to be several ad-free subscription services and a new... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #film called #production studio #revenue stream #big year


J.K. Rowling celebrates 12 Days of Christmas with 12 new 'Harry Potter' stories (+video)

From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #website pottermore #stories set #harry potter


YouTube star takes online break as she admits novel was ‘not written alone’

Bear with me, video blogger Zoella asks fans, as she takes break from internet after admitting that runaway bestselling debut Girl Online was written jointlyYouTube star Zoe Sugg has announced that she is taking a break from the internet after admitting that she did not write her bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fastest-selling debut #girl online #twitter account #bestselling debut


HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday

[ Digiday | 2014-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile gap #native advertising #hot topics #in-depth discussion #early february


Thanksgiving weekend was kind to some independent bookstores (+video)

Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday weekend #thanksgiving weekend


VIDEO: 'Boys are never taught not to rape'

An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize. Continue reading at BBC World

[ BBC World | 2014-11-28 00:00:00 UTC ]
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Blink signs two more from YouTube star Alfie Deyes

YouTuber Alfie Deyes is to write two more books for Blink Publishing, including a sequel to his bestselling debut The Pointless Book. The sequel to The Pointless Book, which has sold more than 100,000 copies through Nielsen BookScan, will be published in April 2015. This will be followed by a... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #youtube stars #christmas market #nielsen bookscan #bestselling debut #blink publishing #book published


Facebook courts publishers in looming YouTube battle

Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-14 00:00:00 UTC ]
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YouTuber Tanya Burr signs with Penguin

Tanya Burr is the latest YouTuber to sign a publishing deal, with Penguin the publisher. Burr, the founder of Tanya Burr Cosmetics, has some 2.6m subscribers to her beauty and lifestyle channel. Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifestyle channel #6m subscribers #publishing deal #tanya burr


Headline snaps up YouTube's Fleur de Force

YouTube blogger Fleur de Force is to write a guide to fashion, beauty, health and more for Headline. Deputy publishing director Sarah Emsley acquired world rights to The Glam Guide from Rory Scarfe at Furniss Lawton. De Force started making YouTube videos in 2009 and now has 1.5m subscribers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #furniss lawton #rory scarfe #headline snaps


VIDEO: Empty nest and elephants inspire book

Jodi Picoult's latest book explores a mother-daughter relationship and was inspired by the author's youngest daughter leaving home Continue reading at BBC World

[ BBC World | 2014-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jodi picoult


Books in Browsers 2014 Video Playlist

Watch videos from Books in Browsers 2014, where speakers presented cutting-edge ideas and projects in digital book publishing, as well as ideas on the future of ebooks, authors and reading. The post Books in Browsers 2014 Video Playlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #watch videos #post books