Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Trapeze is publishing a debut graphic novel by YouTuber Dan The Diamond Minecart. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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YA authors who were most feted at the annual mashup of literature and popular culture, which took place in Chicago on May 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Hannah Hart is the wildly popular, sometimes sober YouTube personality (2.3 million subscribers), and author of the New York Times bestseller "My Drunk Kitchen." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
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Amazon has launched a new self-service video uploading platform called Amazon Video Direct. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Linn, who was director of the Chicago Distribution Center, has left the organization. The CDC, a division of the University of Chicago Press, provides warehousing and fulfillment services for approximately 100 presses. A search for a new director is underway. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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Pearson has been forced to defend its business strategy at its a.g.m today (29th April), with shareholders voicing their anger over the decline in the company's share price. However, c.e.o John Fallon has vowed "we will get Pearson growing again". Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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The Los Angeles Convention Center has booked 30 major conventions for 2016, a 30% increase over last year and a new record for big multi-day gatherings at the city facility. The conventions this year include a celebration of comic books and movies, a gathering of experts on allergies and a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-19 00:00:00 UTC ]
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See the first glimpse of the Sherlock star as the Marvel superhero and Sophie Turner do witty Jon Snow and Justin Bieber impressionsBenedict Cumberbatch has been filming in New York, Oxford, London and Nepal for his latest film release, Doctor Strange. For those unfamiliar with the Marvel... Continue reading at The Guardian
[ The Guardian | 2016-04-15 00:00:00 UTC ]
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Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Facebook is doubling down on its investment in video with a new tool that will help hardware makers build devices to stream live to the social networking service. The new Facebook Live API will let publishers and hardware makers build tools that connect with the social network's live video... Continue reading at PC World
[ PC World | 2016-04-13 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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