Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times
[ The New York Times | 2020-03-18 03:53:05 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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Adobe has released a new Gmail add-on to make it easier for Creative Cloud users to share their work over email. The plugin allows you to attach synced files, libraries or mobile creations you have stored on your Creative Cloud account as links. Continue reading at Engadget
[ Engadget | 2020-03-05 18:10:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Olin Corp. said Monday that it has added two directors to its board as part of a new agreement with activist investor Sachem Head Capital Management LP, which owns about a 9.5% interest in the chemical manufacturer. Olin said Scott Ferguson, Sachem Head's founder and managing partner, and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-02 17:51:21 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Some good f*cking advice for creative roadblocks. So you gave up on your New Year’s resolutions. I’m sorry to hear that. It sounds like you might need some tough love to get back on track. And while I’m not going to give that to you, Jason Bacher, Brian Buirge, and Jason Richburg will.... Continue reading at Fast Company
[ Fast Company | 2020-02-22 07:00:34 UTC ]
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EBay Inc. is making plans to sell its international classifieds arm, eBay Classifieds Group, the Wall Street Journal reported Friday, citing unnamed sources. According to the Journal, Classifieds could be worth around $10 billion. The private equity firms TPG and Blackstone Group Inc., as well... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-21 21:52:59 UTC ]
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BackgroundIn conjunction with the Sharjah Market Focus at The London Book Fair in March 2020, the British Council will be offering two small grants of £3000 each to UK or UAE based organisations for activity taking place between 16 March and 31 October 2020. Together, the British Council will... Continue reading at British Council global
[ British Council global | 2020-02-21 12:31:03 UTC ]
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