Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Barnes & Noble says it plans to keep making its Nook electronic readers and will focus on offering content to its customers, even as its first-quarter net loss nearly doubled.The quarterly results came as the struggling bookseller's chairman said he is abandoning his bid for the company's... Continue reading at Crains New York
[ Crains New York | 2013-08-20 00:00:00 UTC ]
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In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company
[ Fast Company | 2013-08-13 00:00:00 UTC ]
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This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Influential technology companies and groups want the U.S. government to lift restrictions on publicizing secret requests for user data as the fallout continues over the scale of government surveillance.Google, Facebook and Reddit are among the many signatories to a letter dated Thursday asking... Continue reading at PC World
[ PC World | 2013-07-18 00:00:00 UTC ]
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Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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