Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'


Microsoft Says Developers Can Self-Publish on Xbox One

Microsoft will allow game developers to self-publish their creations on Xbox One, promising more information at next month's Gamescom show.     Continue reading at Wired

[ Wired | 2013-07-25 00:00:00 UTC ]
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Digital Drives Amazon Second Quarter Sales

Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #total revenue #$79 million


International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers


Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full statement #late august


2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces


Chile’s Ebooks Patagonia on Latin America’s Digital Potential

In an interview, Javier Sepúlveda Hales of Ebooks Patagonia describes how his digital-only publishing company in Chile competes in Latin America and globally. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks patagonia #latin america


Native Offerings Approaching 90% of Online Publishers

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Digital fiction to overtake paperbacks in 2014, says Nielsen

Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction ebooks


Ether for Authors: Are Publishers on a Tightrope with Author Solutions?

In Ether for Authors, Porter Anderson looks at the ties many publishing companies have with Author Solutions, at Amazon debates, and at drinking on the job. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #porter anderson #publishing companies


Call for Stories: Publishing Perspectives’ Frankfurt Book Fair Show Dailies

Publishing Perspectives will again publish print editions during the Frankfurt Book Fair. We’re looking for interesting stories that can both inform and delight. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Digital Virgo buys VirginMega

Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at The Bookseller

[ The Bookseller | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales


Bolan son sues music publisher

The son of T Rex frontman, Marc Bolan, is suing a UK music publisher for $2m, alleging the company has violated copyright laws. Continue reading at BBC News

[ BBC News | 2013-07-19 00:00:00 UTC ]
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Global Publishing Leaders 2013: Cambridge University Press

Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cambridge english


Global Publishing Leaders 2013: Média Participations

The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mdia participations #largest publisher #comic books


Keeping the Green in Publishing

With the publishing industry dealing with problems caused first by the Great Recession and then by the transition to a more digitally oriented marketplace, it is easy to think that environmental concerns have been pushed far down companies’ to-do lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #problems caused #great recession


Global Publishing Leaders 2013: China Education

In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china education #strategic merger


Global Publishing Leaders 2013: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prestigious writers #french literature #20th century #albert camus #jean-paul sartre


Global Publishing Leaders 2013: Abril Educacao S/A

As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #grupo abril


Global Publishing Leaders 2013: Les Editions Lefebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editions lgislatives #professional education #database integration


Global Publishing Leaders 2013: HarperCollins

HarperCollins is a subsidiary of News Corporation, a diversified global media company with operations in cable network programming, film, television, direct broadcast satellite television, and publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news corporation