Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'


Publishers Object to E-Book Plan for Apple

Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD

[ AllThingsD | 2013-08-08 00:00:00 UTC ]
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Publishers 'must work with academic libraries'

Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic libraries #developing countries


Surveying Publisher Approaches to Ebook Production

ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook production


Newsweek sold to digital news firm

The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News

[ BBC News | 2013-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsweek sold


Hacking Hollywood: A Fast Company Digital Edition

Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company

[ Fast Company | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mad men #special edition #fast company #creative process #judd apatow #mindy kaling #lena dunham


DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
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Brazilian Publishing Industry Sees Worst Decline Since 2002

Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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Century buys book on digital dating

Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller

[ The Bookseller | 2013-08-02 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


Manufacturing Gains Offset Publishing Declines at Courier

An 11% increase in its manufacturing segment offset a 3% decline in its publishing group leading to an overall 9% revenue increase at Courier Corp. for the third quarter ended June 29 with sales hitting $64.1 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-01 00:00:00 UTC ]
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Polish Publishers Face Sales Slump, Propose Fixed-Pricing, Fight Piracy

Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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Self-published authors on Polari longlist

The longlist for the 2013 Polari First Book Prize has been revealed, with two self-published... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
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A.H. Belo and Journal Publishing revenues Drop

The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
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Newspapers in a digital age: moving with the times and charging for it

For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews

[ Betanews | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #time ago #late 1990s #changing market


10,000 Publishing People at Work: South Korea’s Paju Bookcity

South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools


Jenkins digital edition from Profile

Profile is to release a digital edition of England's 100 Best Views by Simon Jenkins... Continue reading at The Bookseller

[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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Penguin: 'Double digit growth with Waterstones'

Penguin UK achieved double-digit growth with Waterstones in the first six months of 2013, ahead... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely


ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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