After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order to extend its footprint within these enthusiast markets. But months of an impending bankruptcy that led to numerous employees jumping ship, left the brands depleted by the time they ended up under the AIM roof. Asked which aspects of these brands need some work, Peter Miller, president of AIM’s home group, replied, “Everything. It’s a fixer-upper.” “I don’t want to disparage anybody," Miller continues, "but they’ve been walking on eggshells through a bankruptcy since March and a lot of their initiatives went on hold.” So why spend $1.6 million on them? “They are as core enthusiast as you can get,” AIM president and CEO Andy Clurman says. “These people are sort of beyond casual hobbyists, and that’s the essence of AIM. In some cases there’s overlap, like in woodworking and gardening, and we looked at the amount of overlap, but the majority of those audiences are complementary, not competitive.” [caption id="attachment_61104" align="alignright" width="150"] Andy Clurman[/caption] All of the newly added titles, including Writer’s Digest, Popular Woodworking and Horticulture, will now be housed under the Home Group, which is led by group president Peter Miller, and consists of 12... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
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Publication Date: Thu, 15/09/2011 - 08:25 Milo Books is to reissue an out-of-print title about football violence, first published by Penguin in 1984. We Hate Humans by David Robins explores the "murky world' of football hooliganism, the first title to do so according to the publisher. It... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 09/09/2011 - 08:30 Independent children's publisher Catnip is using Twitter and bloggers to source original and out-of-print titles for its list. It will publish Katherine Roberts' out-of-print fantasy Song Quest in February 2012. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 11:09 Hardie Grant UK has acquired a DIY nail art book by Sharmadean Reid, founder of fashionable nail salon WAH Nails in Dalston, east London. Commissioning editor Kate Pollard bought world rights directly from Reid. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Lets start with two truths. First, publishers need cutting-edge technology to hook an audience through todays digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology cant just be about product design -- its got to go beyond to create... Continue reading at AllThingsD
[ AllThingsD | 2011-09-02 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 07:35 Publisher Templar is working with US company Nukotoys to develop digital trading cards for its Ology brand, beginning with the launch of Monsterology trading cards in the spring. The launch is timed to mark a decade of the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 31/08/2011 - 09:57 Macmillan has two titles among the eight books featuring in W H Smith's fourth Richard and Judy Book Club promotion, which goes instore tomorrow (1st September). Next of Kin by David Hosp and The End of Everything by Megan... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
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The NOOK Newsstand for Barnes & Nobles e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 16/08/2011 - 08:15 Granta has commissioned cover images of 93-year-old Diana Athill by celebrity photographer Rankin, better known for portraits of the likes of Kate Moss and Kylie Minogue. The photographs will grace the jacket of Athill's new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 08:55 Virago has acquired a second book by Paula McLain, author of this year's The Paris Wife, which told the story of Ernest Hemmingway's first wife. Associate publisher Ursula Doyle acquired UK and Commonwealth rights,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
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The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week
[ Media Week | 2011-08-03 00:00:00 UTC ]
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The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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