After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order to extend its footprint within these enthusiast markets. But months of an impending bankruptcy that led to numerous employees jumping ship, left the brands depleted by the time they ended up under the AIM roof. Asked which aspects of these brands need some work, Peter Miller, president of AIM’s home group, replied, “Everything. It’s a fixer-upper.” “I don’t want to disparage anybody," Miller continues, "but they’ve been walking on eggshells through a bankruptcy since March and a lot of their initiatives went on hold.” So why spend $1.6 million on them? “They are as core enthusiast as you can get,” AIM president and CEO Andy Clurman says. “These people are sort of beyond casual hobbyists, and that’s the essence of AIM. In some cases there’s overlap, like in woodworking and gardening, and we looked at the amount of overlap, but the majority of those audiences are complementary, not competitive.” [caption id="attachment_61104" align="alignright" width="150"] Andy Clurman[/caption] All of the newly added titles, including Writer’s Digest, Popular Woodworking and Horticulture, will now be housed under the Home Group, which is led by group president Peter Miller, and consists of 12... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Harper has scored two of the eight spots in Richard & Judy's Spring Book Club, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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The UK has 16 titles making the Gourmand cookery book award shortlists this year, down on 21 in... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Books by Katie Flynn, Katie Price, Carol Ann Duffy and the Top Gear presenters are among the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
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Anova Books has signed two deals for books marking the Queen's diamond jubilee next year,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Hay House has bought world English rights to a new title from How I Said Bah! To Cancer author... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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World Book Night in the US has appointed Pulitzer Prize-wining journalist Anna Quindlen as its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times
[ The New York Times | 2011-12-05 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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Four titles that bring "the natural world to life for 5-11 year-olds" are represented... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 12:13 Viking has won a title by journalist Ed Caesar about marathon running and the race to beat the two-hour barrier, using research and interviews to be conducted around the world. Viking editorial director Joel Rickett... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 06:50 Ebury Press has acquired a title by the founder of London's "first and only" sewing cafe, Sew Over It, with the book taking its name from the shop and seeing author Lisa Comfort sharing the secrets of her crafty passion.... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
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We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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