Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Following President Trump's executive order suspending refugee admission to the U.S. and restricting immigration from seven Muslim countries, some agents have announced a collective open call for submissions by Muslim writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#muslim writers
#president trump
In response to recent events, both in the world and at Winter Institute 12 itself, booksellers attending the annual gathering focused their attention on making both the industry and their bookstores more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
#recent events
#booksellers attending
Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
This week: the oddly musical mysteries in the motion of the planets, plus love and art in 1950s Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1950s manhattan
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
Jane Fallon’s My Sweet Revenge shot straight to the top of the digital chart, usurping Paula Hawkins, who has topped the list for 16 non-consecutive weeks. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane fallon
Divergent series author Veronica Roth has the #5 book in the country with the YA space opera ‘Carve the Mark.’ Plus ’The Little Book of Hygge’ helps readers embrace the latest lifestyle trend, and current events continue to drive book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
##5 book
MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#debut thriller
The top three ebooks in the seven days to 7th January held firm from the list covering the previous week, with Paula Hawkins’ The Girl on the Train steaming into its 16th week at the top; Lee Child’s Night School chalking up a fifth week in the runner-up position; and Jeffrey Archer’s This was a... Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous week
#16th week
#paula hawkins
#lee child
#jeffrey archer
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#premium content
#past couple
Two backlist titles find new life abroad, and a French novel set in 11th-century Japan is picking up sales across Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
More news stories like this |
PW spoke with this year's Caldecott and Newbery Medal winners about what they were doing when the committee called with the good news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw speaks
#pw spoke
#committee called
“This has been a very incredible day,” said Javaka Steptoe, referring to the hours following the announcement that he had won the 2017 Caldecott Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
More news stories like this |
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#user ids
#earnings call
#living room
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#security concerns
This week: the book that changed America, and an early candidate for the best graphic biography of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changed america
#graphic biography
We look at the biggest-selling titles across the U.S., from ‘A Man Called Ove’ in the Northeast to Oprah’s new cookbook in the Pacific region. Plus ‘The Handmaid’s Tale’ and ‘Citizen’ are among the topical backlist titles getting a sales boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales boost
Sourcebooks buys a postapocalyptic thriller, a Bonnier and Clyde novel goes to Tor, a self-published author sells a new series to Grand Central Forever, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#sourcebooks buys
Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews
[ Betanews | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#windows store
#insider build
#ebook store
#microsoft edge
'Nominees will have recently published controversial works amid pressure, threats, intimidation or harassment' in this now-annual prize in the freedom to publish. The post International Publishers Association Calls for Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
More news stories like this |