Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Adrienne Sharp sells her latest to Ecco, Tor Teen preempts a debut fantasy series, Monica McCarty gets six figures from Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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The Sharjah International Book Fair (SIBF), which runs November 2-12, drew 1.35 million visitors in its first week, a record turnout according to fair officials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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A little Northwest rain couldn't deter eager readers, young and old, from attending Wordstock, Portland, Ore.'s annual literary festival, which took place on Nov. 5, primarily in the Portland Art Museum and at several satellite venues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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#publish feminist
#data gap
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David Walliams has put the brakes on The Girl on the Train’s 12-week run at the top of the chart, with The Midnight Gang (HarperCollins Children's) striking the Official UK Top 50 number one spot with a resounding chime, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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The Bookseller magazine has published analysis finding a ‘shockingly low’ number of BAME authors in the UK top 500 titles of the yearA writer has more chance of making it into the bestseller charts if their name is David than if they are from an ethnic minority, according to new analysis from... Continue reading at The Guardian
[ The Guardian | 2016-11-08 00:00:00 UTC ]
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An Italian gift book offering happiness advice from a cat draws European interest along with a French novel that just picked up a prestigious literary award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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#election day
#produce hours
Andrew Harwell, senior editor at HarperCollins Children's Books and winner of PW's second annual Star Watch award, shares his notes and pictures throughout his week at the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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A summer of Jojo Moyes has given way to an autumn of Paula Hawkins, as The Girl on the Train takes the number one spot again. Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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#wrong side
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Penguin Random House is to release the 20th title in the Ladybird Books for Grown Ups series: The Ladybird Book of Boxing Day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Paul Beatty’s ‘The Sellout’ gets a Booker boost and debuts on our Trade Paperback list. Plus Ina Garten and Anthony Bourdain lead the pack of new cookbook releases, adult coloring books stage a comeback, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Wicked scribe Gregory Maguire sells a new novel, an Esquire editor moves her memoir, Matisyahu takes his life story to Da Capo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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This week: an epic whodunit that spans decades, and the true story of the American forgers who nearly broke the Bank of England. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has puffed into the Official UK Top 50 number one spot for a 12th non-consecutive week. It sold 25,041 copies for £120,353—and is still yet to shift fewer than 20,000 copies per week, since its release in May. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Carcanet Press will shortly release the first-ever English translation of French author Alain-Fournier’s poetry. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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#english translation
The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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