Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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#all-time low
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#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
When Crystal Bobb-Semple decided to host a Percy Jackson for young readers, she never imagined the fantasy series updating the Greek myths would change her life. The had officially ended a year... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-25 11:00:00 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom (Bluebird) has returned to the UK Official Top 50 number one spot, racking up a ninth non-consecutive week in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 01:34:47 UTC ]
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Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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A number of literary prizes were awarded this week, while independent bookshops across the country celebrated Independent Bookshop Week. Continue reading at The Bookseller
[ The Bookseller | 2019-06-21 09:00:49 UTC ]
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Among the week's headlines: the 2019 ALA Annual Conference kicks off in Washington DC; Librarians cry foul over Hachette's new digital terms for libraries; and the DPLA wins a major grant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-21 04:00:00 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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#wizards unite
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The host of NPR's "Pop Culture Happy Hour" podcast has written her debut novel, the romantic comedy "Evvie Drake Starts Over." Continue reading at The Washington Post
[ The Washington Post | 2019-06-19 22:05:02 UTC ]
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Finding the perfect reading light can be a challenge, no matter the time of day. Amazon's latest Kindle Oasis comes with a new color adjustable front light that can switch from cool to warm hues as the day progresses. Adjustable lighting isn't a new... Continue reading at Engadget
[ Engadget | 2019-06-19 13:00:00 UTC ]
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#kindle
During Independent Bookshop Week, author Clare Mackintosh pens a letter in praise of bookshops and booksellers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 07:08:54 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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#established earlier
#yearto develop
#open standard
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#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Independent Bookshop Week is in full swing with events up and down the country as Booksellers Association research reveals 82% of indie booksellers had a different career prior to owning or working in their bookshop. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 02:50:48 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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#years past
As the International Publishers Association’s Africa Seminar in Nairobi moves into its second day, priority issues come into focus, and the trends appear. The post ‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-15 05:30:25 UTC ]
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US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer. Continue reading at The Bookseller
[ The Bookseller | 2019-06-14 19:27:47 UTC ]
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Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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#data gap
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Dr. Ramon Tallaj, chairman of Somos Community Care, said Tuesday that the Cuomo administration should work to secure federal funding to continue the Delivery System Reform Incentive Payment... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-12 09:30:00 UTC ]
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