What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed him to put more emphasis on other platforms like LinkedIn. The brand also introduced a corporate Instagram handle. And it might even be considering Facebook Instant articles. "Watch this space," said Busk. The post What’s next for Coke’s branded content site, ‘Journey’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-16 00:00:00 UTC ]

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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly

Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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A Canadian Journalist Goes Undercover as an Afghan Refugee on a Journey to Europe

Matthieu Aikins’s olive complexion, dark hair, and ambiguous features means that he is often mistaken as a local in Afghanistan and the Middle East where he has lived since 2008. In his non-fiction book The Naked Don’t Fear the Water, the Japanese Canadian journalist goes undercover as an Afghan... Continue reading at Electric Literature

[ Electric Literature | 2022-04-22 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction book #electric literature #naked don #middle east #matthieu aikins #afghan refugee #canadian journalist

Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
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Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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On Surviving a Journey Across the Sahara (and Other Impossibilities)

In the memoir North to Paradise, Ousman Umar tells the story of his migration from rural Ghana to urban Europe, a five-year journey that took him across 11 countries. These years are so eventful and rife with suffering that just one could be a book unto itself: Ousman is exploited in Accra;... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-10 09:50:30 UTC ]
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Amy Bloom documents her heart-wrenching journey to help her husband end his life

In Amy Bloom's memoir, she writes of her husband's Alzheimer's diagnosis and all that followed. Continue reading at The Washington Post

[ The Washington Post | 2022-03-08 13:00:45 UTC ]
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‘Mad Max: Fury Road’ had an exceptionally strange journey to cinematic glory

George Miller, Charlize Theron and Tom Hardy look back at the making of an epic in Kyle Buchanan's "Blood, Sweat & Chrome." Continue reading at The Washington Post

[ The Washington Post | 2022-02-22 14:23:52 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Sites of Radical Possibility: The Best of 1970s and 80s Women-Authored Science Fiction and Fantasy

A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The New York Times is buying subscription-based sports site The Athletic

The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget

[ Engadget | 2022-01-06 17:05:15 UTC ]
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