Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed him to put more emphasis on other platforms like LinkedIn. The brand also introduced a corporate Instagram handle. And it might even be considering Facebook Instant articles. "Watch this space," said Busk. The post What’s next for Coke’s branded content site, ‘Journey’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-11-16 00:00:00 UTC ]
An author draws from the Orpheus myth for a story about loss, imagination, and redemption. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-25 04:00:00 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 08:56:46 UTC ]
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The bestselling author of Wonder is back with Pony, a standalone novel that promises to be a new American classic. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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Thirty-year-old Bronx-born Adam Silvera is one of the leading figures in Young Adult fiction, focusing as he does on gay-themed stories. His first book More Happy Than Not was published in 2015 by Soho Teen and his second, History is All You Left Me, also became a big success. But it’s his tale... Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 18:33:33 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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