What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed him to put more emphasis on other platforms like LinkedIn. The brand also introduced a corporate Instagram handle. And it might even be considering Facebook Instant articles. "Watch this space," said Busk. The post What’s next for Coke’s branded content site, ‘Journey’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-16 00:00:00 UTC ]

Other news stories related to: "What’s next for Coke’s branded content site, ‘Journey’"


Panel Mania: ‘The Super Hero’s Journey’ by Patrick McDonnell

‘The Super Hero’s Journey’ by Patrick McDonnell is a creative tribute to the still-potent power of classic Marvel superheroes and the artists that created them. A 10-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #10-page excerpt


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #digital media #associate director #video content


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #general manager #vice president #today announced #advertising industry #executive team


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #digital content #university libraries #larry page #printed books


'I don't believe that I'm alive right now': Canadian recounts perilous journey from Gaza to Egypt

After a perilous journey from Gaza to Egypt, which included a five-kilometre walk on foot, with his hands up as missiles exploded around him, Akram Al-Sabbagh was welcomed by his relieved family at Toronto Pearson International Airport Tuesday morning. Continue reading at CBC

[ CBC | 2023-11-21 17:11:07 UTC ]
More news stories like this | News stories tagged with: #pearson


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with: #news corp


How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #comic con #video games #comic books #annual gathering #javits center #recognizable brands


Safiya Sinclair’s Journey to Finding Her Own Power

Safiya Sinclair writes in her memoir How to Say Babylon, “The perfect daughter was nothing but a vessel for the man’s seed, unblemished clay waiting for Jah’s fingerprint.” The memoir, Sinclair’s first, is about her journey to shaping a future that isn’t limited by the idea of the perfect... Continue reading at Electric Literature

[ Electric Literature | 2023-10-05 11:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #electric literature #safiya sinclair


A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
More news stories like this | News stories tagged with: #best-selling book #pip williams #stage adaptation


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #somos #diverse audiences


TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | News stories tagged with: #scholastic


Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #self-help book #pan macmillan #sexual assault #future publishing #russell brand #future books


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #nielsen #macroeconomic news #nielsen names #datacenter weekly


US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #graphic novel #memoir #class-action lawsuit #sarah silverman #published works #rising number


Ingram Adds POD Capability to Its Chambersburg Site

Ingram Content Group brings together another of its print-on-demand installations with its book-distribution network hub in Pennsylvania. The post Ingram Adds POD Capability to Its Chambersburg Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-28 21:27:44 UTC ]
More news stories like this | News stories tagged with: #ingram content group


The Agence France-Presse is suing Elon Musk's X over news content payments

Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget

[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | News stories tagged with: #french publisher #copyright law #news content #digital platforms #law requires #content produced #elon musk #fair agreement


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


Empowering Latinx Readers: Andrea Navedo's Journey

The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspire people


Spiritual Journeys Tie Together New Memoirs

Forthcoming spiritual memoirs and biographies include tales of turns toward God and descriptions of religious rigidity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this |


Sharing Their Stories: Close-Up on 'Journeying in China'

A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this |