Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed him to put more emphasis on other platforms like LinkedIn. The brand also introduced a corporate Instagram handle. And it might even be considering Facebook Instant articles. "Watch this space," said Busk. The post What’s next for Coke’s branded content site, ‘Journey’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-11-16 00:00:00 UTC ]
Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media
New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
More news stories like this | News stories tagged with:
#bookshop
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |
HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#harpercollins
The documentary ‘Feels Good Man’ charts the very unusual (and disturbing) history of how Pepe the Frog went from cute character to meme to symbol of hate. In 2005, artist Matt Furie published the first edition of Boy’s Club, a comic book starring four friends living in the hedonistic and aimless... Continue reading at Fast Company
[ Fast Company | 2020-10-19 08:00:52 UTC ]
More news stories like this | News stories tagged with:
#comic book
Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
More news stories like this | News stories tagged with:
#virtual fair
#professional content
#frankfurt book fair
Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired
[ Wired | 2020-10-17 13:00:00 UTC ]
More news stories like this |
Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with:
#audio content
#tom tivnan
#digital publishing
Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
More news stories like this | News stories tagged with:
#counter amazon
#online dominance
#bookshop
Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#brazilian publishers
#online events
#frankfurter buchmesse
Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
#publishing program
#bestselling author
#books imprint
Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
More news stories like this | News stories tagged with:
#main focus
#frankfurter buchmesse
Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#jason bartholomew
IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#idw entertainment
#focus primarily
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 19:17:12 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 06:49:17 UTC ]
More news stories like this | News stories tagged with:
#counter amazon
#online dominance
#late january
National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
More news stories like this | News stories tagged with:
#daily mail
#saturday morning
#rupert murdoch
#friday evening
#ecological emergency
#news corp
Michael Joseph has signed a memoir from Dr Peter Scott-Morgan, whose life story is the subject of a documentary "Peter: The Human Cyborg", airing this evening (26th August) on Channel 4. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 16:55:47 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#life story