What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed him to put more emphasis on other platforms like LinkedIn. The brand also introduced a corporate Instagram handle. And it might even be considering Facebook Instant articles. "Watch this space," said Busk. The post What’s next for Coke’s branded content site, ‘Journey’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-16 00:00:00 UTC ]

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Love Is a Journey Without End: Close-up on R.J. Palacio

The bestselling author of Wonder is back with Pony, a standalone novel that promises to be a new American classic. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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Adam Silvera | 'For me the story has always been about the journey and not the destination'

Thirty-year-old Bronx-born Adam Silvera is one of the leading figures in Young Adult fiction, focusing as he does on gay-themed stories. His first book More Happy Than Not was published in 2015 by Soho Teen and his second, History is All You Left Me, also became a big success. But it’s his tale... Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 18:33:33 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Ishiguro tops retail site Bookshop's first monthly chart

Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Maryland Legislature Passes Law Supporting Library Access to Digital Content

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[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Question of the Day: How did data shape content creation in a year of change?

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[ Digiday | 2021-03-10 02:00:00 UTC ]
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The action-packed saga ‘Monkey King: Journey to the West’ gets a modern take

A new abridged translation by Julia Lovell reveals the delights — and flaws — of the classic Chinese tale Continue reading at The Washington Post

[ The Washington Post | 2021-03-03 08:24:52 UTC ]
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HarperCollins reveals 2025 Glasgow site move

HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

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[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Google will pay News Corp outlets for using their content

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[ Engadget | 2021-02-17 18:42:24 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

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[ Digiday | 2021-02-10 05:01:00 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

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[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

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[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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New Nonprofit to Advocate for Digital Content in Libraries

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[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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