Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
News tagged with:
#cable channel
#media company
At the Digiday's Publishing Summit Europe, publishers discussed growing reader revenue strategies and the changing programmatic landscape. The post ‘We’ve made a huge mistake’: European publishers sound off on subscriptions and tech talent shortages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve made
When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging market
#york-based start-
Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tough year
#digital publishing
#hollywood reporter
#market forces
#ad sales
#media companies
Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest round
#announced plans
BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#tubular labs
Even the preschool-aged fans of French picture-book writer-illustrator Antoon Krings will likely be bored by “Tall Tales,” a funny-animal movie with a convoluted plot. Set in an insect kingdom, this flat-looking, computer-animated feature follows a traveling performer named Apollo (voiced in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
More news stories like this |
We know that Facebook is terrible and we shouldn’t be on it but that’s how these things workSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dog cartoons
#dog shop
#dog merchandise
Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
More news stories like this |
The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv adaptation
#sky atlantic
#19th november
In opening her bid for leadership in the International Publishers Association, the UAE's Bodour Al Qasimi says publishing 'shouldn't be an industry stuck in time in how it treats the majority of its workforce.' The post Bodour Al Qasimi Announces Candidacy for Vice President of the International... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
Oxford company Rebellion now has the world's biggest collection of English language comic book properties. Continue reading at BBC News
[ BBC News | 2018-09-28 00:00:00 UTC ]
More news stories like this |
Scholastic has acquired a "huge-hearted" middle grade story of bravery and hope as its lead title for Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic signs
#lead title
England’s World Cup stars wanted for motivation and memoirs, say celebrity bookersGareth Southgate’s success in quietly transforming the England football team from plucky young underdogs into national heroes has not gone unnoticed in the boardrooms of corporate Britain. While Southgate and the... Continue reading at The Guardian
[ The Guardian | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big businesses
So here we are. In an interview published on Saturday, David Lynch told the Guardian that Donald Trump “could go down as one of the greatest presidents in history.” That fragment, stripped of context and placed in headlines and tweets, stirred outrage among many of Lynch’s fans, but it also... Continue reading at Slate
[ Slate | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interview published
#facebook post
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
More news stories like this |
Bloomberg published an eyebrow-raising report Thursday night about a draft proposal being prepared by the Trump administration that would subsidize the coal industry in part by invoking a Cold War-era law intended for use in national security emergencies: Continue reading at Slate
[ Slate | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trump administration
Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post-facebook era
#direct traffic
#data today
#mobile readers
Tesla just earned a Guinness World Record. Tesla just entered the Guinness World Record book. The electric automaker teamed up with Qantas for a publicity stunt in which a Tesla Model X P100D pulled a 287,000-pound Boeing 787-9 Dreamliner nearly 1,000 feet down the tarmac at the Melbourne... Continue reading at Fast Company
[ Fast Company | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity stunt
#history books
The judges of the 2018 Deborah Rogers Writers’ Award have revealed a "varied and hugely interesting" shortlist of three first-time writers: Dima Alzayat, Deepa Anappara and Chris Connolly. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dima alzayat
#deepa anappara
The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stories based
#time spent
#view counts