Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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Academic and policy expert Richard Fisher has been named the vice chair of the board of trustees at Yale University Press London. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Vice Media has suspended two top executives after a New York Times report on sexual misconduct at the digital media company. Vice has suspended its president, Andrew Creighton, and chief digital officer, Mike Germano, as it investigates allegations against them, according to a company memo sent... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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Vice Media Inc. suspended President Andrew Creighton and Chief Digital Officer Mike Germano while it investigates harassment claims against them, according to a memo obtained by Bloomberg.Allegations against Germano will be reviewed by an external investigator, Chief Operating Officer Sarah... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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The BBC adaptation of Misha Glenny’s book is more than a Bond audition for Norton, with globe-spanning scope that manages to hit the markMcMafia recap – series one, episode oneMcMafia. Sounds like a bad sketch, but it isn’t. It is, the press release assures us, “a groundbreaking international... Continue reading at The Guardian
[ The Guardian | 2018-01-02 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Octopus imprint Cassell is to publish a feminist series by Zing Tsjeng, UK editor of VICE.com's women’s interest channel Broadly. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Amazon is reportedly on the cusp of being hit with a huge bill in back taxes by the European Commission, worth several hundred million euros. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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The BBC Young Writers’ Award shortlist has been unveiled with themes ranging from abuse, divorce, a “struggle to survive in an unforgiving world” and retribution with influences including Margaret Atwood and Ernest Hemingway. Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Viking is preparing for a "huge" campaign around the publication of John le Carré's new book, A Legacy of Spies, dubbed "the literary event of the autumn". Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Amazon had $5bn (£3.8bn) wiped off its stock market valuation after the US president Donald Trump hit out at the e-commerce giant for doing “great damage to tax paying retailers” in a tweet. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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