Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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Unicorn Press has announced a new sales and distribution contract with the publishing arm of the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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*Editor's note: Folio is a Press+ client. RR Donnelley's digital paywall platform, Press+, is on the market, according to an internal memo obtained by Folio. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-08 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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Simon & Schuster has reported a third quarter revenue rise, said to reflect the rise in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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Amazon, which has been blamed in part for the decline of independent bookstores, said it has a new program called Amazon Source to allow them and other retailers to resell Kindle devices and accessories, and also give them 10 percent on every ebook bought on them for two years. "With Amazon... Continue reading at AllThingsD
[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Just as Kobo has cozied up to physical booksellers, so too does Amazon have a plan to smother them in e-ink kisses. Under the company's new "Amazon Source" program, any independent bookstore that sells a Kindle tablet or e-reader will be rewarded with ten percent of future book purchases made on ... Continue reading at Engadget
[ Engadget | 2013-11-06 00:00:00 UTC ]
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Third quarter revenue at Harlequin fell 7.1%, to C$107.8 million, and operating earnings declined to C$14.1 million from C$18.8 million in the comparable period in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-06 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Manchester United legend Sir Alex Ferguson's memoir, My Autobiography (Hodder), has become... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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At Books in Browsers 2013, the summit kicked off with several discussions about how readers, both as consumers and creators of content, are transforming the book publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Total revenue at Amazon increased 24%, to $17.09 billion, in the third quarter of 2013 while its operating loss was $25 million, down from $28 million in the third quarter of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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