What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

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Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Jamie helps push sales to 2013 high

Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Wiley Has Earnings Dip on Flat Sales

Sales were flat and operating income fell 9% in the first quarter ended July 31, 2013 at John Wiley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-09 00:00:00 UTC ]
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Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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The King of Frankfurt and the Rise of FSG

For 35 years FSG's Roger Straus would swagger into the Frankfurt Book Fair acquiring the works of the most famous authors in the world, leaving an inimitable legacy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
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Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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Fiction boosts Lagardere in first half

Lagardere has reported sales in its publishing division up 3.1% like-for-like in the first half... Continue reading at The Bookseller

[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Soft April for Adult, Children Sales

April adult book sales fell 4.0% compared to last April, while sales in the children’s/young adult segment dropped 33.1%, according to figures released in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-27 00:00:00 UTC ]
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M-Commerce Spending Approaches $5B in Q2

Few publishers have made mobile commerce a priority, but those looking to expand their ancillary revenue streams will have to soon. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-27 00:00:00 UTC ]
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Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
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Choire Sicha talks 'Very Recent History,' a recession chronicle

As the U.S. economy crumbled, Choire Sicha wrote a nonfiction book about its effect on a group of young men in New York in 2009.Let's say you had the misfortune to be young and broke in 2009. Some people moved back in with family members. Some people's parents helped them get a job. Others... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
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Strong summer for print sales

Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
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B&N Nook sales drop continues

Nook sales at Barnes & Noble have continued to drop in the first quarter of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
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Ebook Sales Are Flattening Out: Are Tablets to Blame?

With reports showing ebook sales growth is in serious decline, Nicholas Carr examines possible reasons why and wonders if tablets aren't to blame. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Search for trade's Rising Stars kicks off

The Bookseller has begun its search for its third annual Rising Stars, a listing of the industry... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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Quarto Results Hit Expectations

The Quarto Group reported a small decline in sales for the six month period ended June 30, with revenue falling to $72.2 million from $73.2 million in the comparable period last year, while operating profit inched ahead to $4.0 million from $3.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
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