When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
News tagged with:
#things publishers
#ad networks
#fighting back
#media agencies
#playing field
Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week
[ Media Week | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#week ahead
#global launch
The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agency model
Staff at independent publishers have seen increases in pay and benefits over the last three years... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
Hodder imprint Coronet has snapped up the memoir of pop legend and Beach Boys founder and chief... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this |
Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#embrace technology
#industry executives
#tech community
#independent publisher
#announce monday
#joined forces
#brick-and-mortar bookstores
It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget
[ Engadget | 2013-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest report
#book sales
#tenth anniversary
#ebook sales
Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
More news stories like this |
Hodder & Stoughton has acquired fantasy thriller Angelfall by Susan Ee, a novel originally... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#susan ee
Book publishing is a business of high stakes gambles—and trade book publishers continue to make the right bets.Helped by blockbuster titles Fifty Shades of Grey and The Hunger Games, the industry posted net revenue of $7.1 billion in 2012, up 6.2% from the prior year, according to the... Continue reading at Crains New York
[ Crains New York | 2013-04-12 00:00:00 UTC ]
More news stories like this |
A new crime fiction imprint based in the north of England has been launched to publish the... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this |
Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers’ sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That’s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this |
Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#increased role
The internet has opened up new pathways for writers looking to circumvent state censors. This is especially true in countries like China, where internet use if booming. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this |
Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing service
#nook press
David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama administration officials who will be penning memoirs next year, Penguin Press has announced. David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior advisor
#president obama
#penguin press
Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook press
Medium's hypothesis has always been that people create better things when they work together. The publishing platform's newest tool helps its authors do just that. Biz Stone and Ev Williams' founding mantra for Medium, the publishing platform they launched last August, was, "People create... Continue reading at Fast Company
[ Fast Company | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
#biz stone
#ev williams
#sea change
Harvill Secker has bought two more books from Swedish crime novelist Arne Dahl, whose The Blinded... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arne dahl
#harvill secker
Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget
[ Engadget | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook press
#barnes noble
#online hub
#nook hd
At The Guardian, Alison Baverstock, author of the guide to self-publishing, The Naked Author, listed the ways in which self-publishing has changed the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
More news stories like this |