When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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Twitter has often been cited as anathema to long-form journalism, but one of the social giant's co-founders thinks the two concepts can work together. Medium, a content production and delivery platform started by Twitter and Blogger co-founder Ev Williams, has acquired the sci-tech long-form... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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HarperCollins has confirmed it has had talks on publishing a book from Oscar-winning singer Adele... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Publisher–generated online communities, such as HarperCollins’ InkPop, Gollancz... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Wholesaler Bertrams has bought Blackwell's academic library services contracts for £2.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Turkey's professionalized publishing industry is on full display at the London Book Fair with the hope that foreigners will take a greater interest in translations and trade. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-16 00:00:00 UTC ]
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Debut novelist Taiye Selasi, whose tale of a fractured family Ghana Must Go was published by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Hodder imprint Coronet has snapped up the memoir of pop legend and Beach Boys founder and chief... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week
[ Media Week | 2013-04-15 00:00:00 UTC ]
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Staff at independent publishers have seen increases in pay and benefits over the last three years... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
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It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget
[ Engadget | 2013-04-13 00:00:00 UTC ]
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Hodder & Stoughton has acquired fantasy thriller Angelfall by Susan Ee, a novel originally... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Book publishing is a business of high stakes gambles—and trade book publishers continue to make the right bets.Helped by blockbuster titles Fifty Shades of Grey and The Hunger Games, the industry posted net revenue of $7.1 billion in 2012, up 6.2% from the prior year, according to the... Continue reading at Crains New York
[ Crains New York | 2013-04-12 00:00:00 UTC ]
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Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers’ sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That’s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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A new crime fiction imprint based in the north of England has been launched to publish the... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Harvill Secker has bought two more books from Swedish crime novelist Arne Dahl, whose The Blinded... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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