A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at 'The Conversation'
[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Working in multiple language and genres, twelve publishers from Morocco exhibited together at the 2014 Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Skyhorse Publishing has completed its purchase of the Good Books assets in a bankruptcy auction, but in a twist, is selling Good's line of Mayo Clinic titles to Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Skyhorse Publishing is continuing its acquisitive ways, placing the high bid for the assets of the bankrupt Good Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-09-23 00:00:00 UTC ]
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Earlier this year, Felice Cavallaro, a highly regarded journalist from the Italian daily newspaper Corriere della Sera, launched the Road of Writers—a project to rediscover and celebrate Sicily’s great writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Too little information is available to aspiring writers in the UK regarding literary agents, argues Harry Bingham, so a movement has started to bring transparency. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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In addition to the American contenders Karen Joy Fowler for 'We Are All Completely Beside Ourselves' and Joshua Ferris of 'To Rise Again at a Decent Hour,' other nominees include Richard Flanagan for 'The Narrow Road to the Deep North' and Ali Smith for 'How to Be Both.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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