It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook's relentless copying."The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?" said one ad agency exec, speaking on condition of anonymity.Here's what the ad world (and Wall Street) are looking for today: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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With book banning and legislative attacks on the freedom to read continuing to surge across the country, the American Library Association tracked a stunning 1,269 demands to censor library books and resources in 2022, nearly double the record-shattering 729 challenges recorded in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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In December, ByteDance confirmed it fired four employees who used TikTok to spy on the locations of two journalists. Now, Forbes reports the FBI and the Department of Justice have been investigating the incident. This investigation couldn’t come at a worse time, as ByteDance faces mounting... Continue reading at Engadget
[ Engadget | 2023-03-17 11:30:10 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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According to Bowker, more than two million new ISBNs have been issued for indie books each year since 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian
[ The Guardian | 2023-02-13 01:49:08 UTC ]
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Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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The rights-professional fellowship at Torino's book fair has attracted a record 371 applications from 55 nations for the May 17 to 19 show. The post Salone di Torino Reports High Rights Fellowship Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-09 16:41:07 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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As many as 112 nations reportedly were represented in the 2022 Sharjah International Book Fair attendance, according to organizers. The post Sharjah Book Fair Closes With Reported 2.17 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-15 20:02:50 UTC ]
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Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian
[ The Guardian | 2022-11-08 07:13:45 UTC ]
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A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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