What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook's relentless copying."The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?" said one ad agency exec, speaking on condition of anonymity.Here's what the ad world (and Wall Street) are looking for today: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
News tagged with: #earnings report #media app #beat facebook #ad world #wall street

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Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid

Richard Hurowitz's reported bid for Simon & Schuster is said to be backed by the Abu Dhabi sovereign wealth manager Mabudala. The post Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-22 17:01:36 UTC ]
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Beijing International Book Fair Reports 2,500+ Exhibitors

In its first fully physical iteration since 2019, Beijing International Book Fair reports that it drew some 200,000 attendees in four days. The post Beijing International Book Fair Reports 2,500+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-21 12:25:27 UTC ]
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How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

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[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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Bloomsbury reports sales surge as people buy books as ‘affordable diversion’

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[ The Guardian | 2023-05-31 13:38:54 UTC ]
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Bruce Lehrmann drops defamation case and settles with News Corp over Brittany Higgins reports

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[ The Guardian | 2023-05-30 04:40:11 UTC ]
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EDC Sales, Earnings Plunged in Fiscal 2023

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[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

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[ Crains New York | 2023-05-10 18:44:39 UTC ]
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[ The Guardian | 2023-05-02 14:10:53 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

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[ AdWeek | 2023-04-20 11:59:40 UTC ]
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PEN Report Shows State Legislation ‘Supercharging’ Book Bans

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[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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UK publishing industry reports record-breaking year in 2022

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[ The Guardian | 2023-04-17 11:26:08 UTC ]
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Sub-Saharan Africa Literature and Publishing Sector Report

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[ British Council global | 2023-04-17 10:35:15 UTC ]
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[ Digiday | 2023-04-07 15:17:55 UTC ]
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Springer Nature Issues a New Sustainability Report

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[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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School Reports: Essence biggest faller among top 10 media shops in Nielsen table

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[ Media Week | 2023-03-26 21:50:25 UTC ]
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[ Media Week | 2023-03-23 14:34:42 UTC ]
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[ Engadget | 2023-03-23 10:30:03 UTC ]
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ALA Reports Shocking Increase in Attempted Book Bans in 2022

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