Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
News tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly

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Furloughed by the government? At least you've got time to read. (+video)

In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government shutdown #furloughed workers

Furloughed by the government? At least you've got time to read

In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government shutdown #furloughed workers

Star Wars Reads Day is being held for the second time

Chain bookstores, indie locations, schools and school libraries are participating all over the world. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chain bookstores #school libraries

Coming Soon: Ads on Instagram

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small number #provide feedback #month ago #advertiser interest #mobile media

Cottages & Gardens Launches New Print Publication in San Francisco

Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publication

Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune

BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print product #sister publication #advertising age #print advertising

Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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'The Time Traveler's Wife' gets a sequel

A preview of the upcoming sequel is available via the recently released ebook edition of 'The Time Traveler's Wife.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time traveler

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #full potential #robyn peterson

The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important resource #editors alike

Canadian Publishing, 2013: A Time of Opportunity

Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing #trouble spots #canadian publishers #special report

UBM Sells Second Property This Week

Penton and NewBay Media each made M&A news this week, while UBM has agreed to sell a second property since Monday's announcement that CEO David Levin intends to step down in 2014. UBM Live, a division of the Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbay media

Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market

Frankfurt Briefcase 2013: What the American Agencies Will Be Selling At the Fair

Barbara Ehrenreich tackles "the truth"; Arianna Huffington tackles success; Elizabeth Gilbert tackles fiction; Alice McDermott tackles being ordinary; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american agencies

Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Q&A: Nancy Gibbs, Time’s New Managing Editor

Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nancy gibbs #managing editor

Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live show #mobile space

China’s CN Times Books Debuts U.S. List

CN Times Books is the U.S. publishing subsidiary of Beijing Media Time Book Co. Ltd., one of the largest trade book publishers in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Time’s Top Editor Leaving for State Dept.

With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy week #busy year