Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
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Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Earnings at Time Warner Inc. grew 24% in the first three months of the year despite a slight drop in revenue, as the company benefited from strength in its television networks.Time Warner Inc. said Wednesday that first-quarter net income was $720 million, or 75 cents per share, compared with... Continue reading at Crains New York
[ Crains New York | 2013-05-02 00:00:00 UTC ]
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NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York
[ Crains New York | 2013-04-17 00:00:00 UTC ]
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The first book printed in America is expected to fetch up to $30m (£20m) when it goes under the hammer in New York later this year. Continue reading at BBC News
[ BBC News | 2013-04-17 00:00:00 UTC ]
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New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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In addition to being a master writer, celebrated American poet Robert Frost was also a master reader. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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Lizzie Skurnick Books, named after the author who will oversee the titles, will re-release old favorites among young adult titles first published between the 1920s and 1980s. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-08 00:00:00 UTC ]
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Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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