With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s biggest casualty is its 8-year-old JV with Fortune and Money that will end in May 2014 after the magazines lose their online home and have to start sites from scratch. On the other hand, it could be a chance, especially for Fortune, to finally forge strong identities as stand-alone sites. Time magazine The newsweekly will have to replace the traffic referrals it gets from CNN.com, though they have dwindled over the years from as much as 30 percent to less than 10 percent today. Time has been building up its online staff in preparation for a relaunch in late fall, which it hopes will offset the loss of the CNN traffic. Ad Pages Time Inc. brands got 1 percent of their 2012 ad volume from Time Warner entertainment properties, the biggest beneficiary being Entertainment Weekly. So a loss of those pages is unlikely to have much impact. Sports Illustrated Its ill-fated online sales relationship with Turner has ended, as has its traffic-referral partnership with CNN.com. SI got a quarter of its traffic from CNN, a loss SI said it has since made up for. However, Turner still provides SI.com’s platform, which will go away. Time Warner Medialab Opened in 2012, the lab has been an... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
Eighty-two percent of lecturers see the physical textbook as an important resource for undergraduate students, while students show a strong preference for print textbooks over the digital versions, according to the latest student and lecturer survey conducted by Blackwell’s. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource. Continue reading at PC World
[ PC World | 2012-01-21 00:00:00 UTC ]
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