The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s biggest casualty is its 8-year-old JV with Fortune and Money that will end in May 2014 after the magazines lose their online home and have to start sites from scratch. On the other hand, it could be a chance, especially for Fortune, to finally forge strong identities as stand-alone sites. Time magazine The newsweekly will have to replace the traffic referrals it gets from CNN.com, though they have dwindled over the years from as much as 30 percent to less than 10 percent today. Time has been building up its online staff in preparation for a relaunch in late fall, which it hopes will offset the loss of the CNN traffic. Ad Pages Time Inc. brands got 1 percent of their 2012 ad volume from Time Warner entertainment properties, the biggest beneficiary being Entertainment Weekly. So a loss of those pages is unlikely to have much impact. Sports Illustrated Its ill-fated online sales relationship with Turner has ended, as has its traffic-referral partnership with CNN.com. SI got a quarter of its traffic from CNN, a loss SI said it has since made up for. However, Turner still provides SI.com’s platform, which will go away. Time Warner Medialab Opened in 2012, the lab has been an... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with: #important resource #editors alike

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The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

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The ‘Devastating’ Opportunity Cost of Time Inc.’s Sale Process

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Canadian Publishing, 2013: A Time of Opportunity

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Time Inc. spinoff delayed until early next year

Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York

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Time Inc. spinoff could lead to more deals

The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York

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Time Inc. spinoff: streamlined, but leaderless

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Transit time is learning time with Headway, now an extra $10 off

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Time Hires Mark Howard as Its New Chief Operating Officer, Ushering in ‘Time 3.0’

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Time’s up for Time Out as London print edition of magazine to be axed

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BookExpo 2018: Authors Tell Booksellers, It's Best of Times, It's Worst of Times

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Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books

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The New York Times, Washington Post, Time Inc and others begin testing micropayments

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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

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Time Inc.'s Joe Ripp: After Time Warner Split, Our Cash Will Stay Ours

Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Time Warner Names Joe Ripp CEO of Time Inc.

Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-22 00:00:00 UTC ]
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Time Warner names Joseph Ripp CEO of Time Inc.

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[ Crains New York | 2013-07-22 00:00:00 UTC ]
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