“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
News tagged with: #post-pandemic world #create opportunities #preferred medium #biggest challenges #coming months #public service #positive note #digital media

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Bonnier creates Australian publishing division

Bonnier Publishing has created Bonnier Publishing Australia in a bid to expand further into the Australian and New Zealand markets. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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The Business of Christian Fiction

Pricing pressure and the shifting genre tastes of readers are two big issues for publishers of Christian fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Magda Szubanski may leave Australia if changes to book industry go ahead

The Australian book industry awards night heard proposals would reduce authors’ control of copyright and flood market with cheap overseas editionsMagda Szubanski said she would consider leaving the country and called for writers to go on strike. Richard Flanagan called for the resignation of... Continue reading at The Guardian

[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Thames & Hudson creates Museum and Institutional Publishing division

Thames & Hudson has created a Museum and Institutional Publishing Division dedicated to the company’s projects with its co-publishing partners. Continue reading at The Bookseller

[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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BEA 2016: Big Books from Small Presses Create a Buzz

While the five books presented at the BEA Selects: Children's panel session were from small presses, they all made a big impression on the audience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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By getting into the news business, Facebook opened itself up to a new controversy

To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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BEA 2016: How Booksellers Can Create Better In-Store Events

Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Bauer merges its UK magazine publishing businesses

German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian

[ The Guardian | 2016-05-11 00:00:00 UTC ]
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Vintage creates 3D edition of Murakami's first novels for Waterstones

Vintage has released a special 3D paperback edition of Haruki Murakami’s first two novels Hear the Wind Sing and Pinball, 1973.  Continue reading at The Bookseller

[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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Reviews of 2016's James Beard Award-Winning Books

Fourteen book awards were handed out at the 2016 James Beard Awards. We list the winners and round up PW's earlier coverage: reviews, interviews, podcasts, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Reviewers praise Kindle Oasis but question price tag

Amazon’s new Kindle Oasis e-reader has received praise from reviewers for its design and engineering, but with a price tag of £270 for the cheapest model and £330 for added 3G internet capabilities it has also been called "too expensive for the average user". Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Readerlink Adds to its Distribution Business

Readerlink Distribution Services has signed an agreement to acquire the retail book distribution business of ANconnect, which distributes books to 3,600 Walmart and 644 Sam's Club outlets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Book Depot Betting Big on Its Returns Business

The Ontario, Canada-based book wholesaler is completing a $3 million project to add a large-scale mechanical sorter, robotics, and supporting technologies that will give it significantly faster sorting capabilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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A Busy International Book Fair Season

Major fairs in Bologna and London made for a busy 10 days for publishers worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Euromoney Divests Energy Publishing Businesses

Gulf Publishing Company and Petroleum Economist sold to Houston-based consortium led by Gulf CEO John Royall and investor Russell Denson. The post Euromoney Divests Energy Publishing Businesses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-15 00:00:00 UTC ]
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Ahead of LBF at IPA Congress: Many Publishers, Great and Small

Dichotomies of local and global, major and modest, resonated throughout the International Publishers Association's 31st Congress, convened in the run-up to London Book Fair. The post Ahead of LBF at IPA Congress: Many Publishers, Great and Small appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
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London Digital 2016: What’s Ahead for Digital Publishing?

What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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London Digital 2016: Publishing Is a Digital Business

Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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The Grid to Random House Business Books

Random House Business Books has acquired The Grid by 32-year-old business guru Matt Watkinson. Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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